I've been testing an idea for the last month using Facebook ads. A big problem, as I see it, with
the AV campaign was we didn't explain what the problem is, that we don't have
democracy with the current set-up, before you argue about whose fault it is
and what should be done. Take Back Parliament have a petition on essentially
that, but, if I may say so, it comes over as very activista. If we are to
prime the general electorate to want reform we need to get to those who